Cornerstones of Success
At Equitable Life of Canada®, our success isn't measured only by steadily growing profits. It is also measured by the thousands of satisfied policyholders and independent producers who choose to deal with us year after year. Since 1920, Equitable Life® has built enduring relationships with our customers through our constant emphasis on the cornerstones of our business: people, protection, performance and progress. Today, as we embrace the new challenges and opportunities before us, our steadfast commitment to these fundamentals - matched with our focused corporate vision - will keep the Company on our uninterrupted course of prosperity so that we may continue delivering long-term value to our customers for generations to come.
PEOPLE Our most important asset is people. Equitable Life's professional, knowledgeable staff at our head office and in our regional offices work in partnership with independent producers to serve our policyholders with the highest standards of efficient, personalized service. As a medium-sized company, we are able to think and act beyond our financial obligations alone. We take the time to listen to and understand our customers and respond promptly to their needs. These efforts go a long way toward building the long-lasting, mutually rewarding relationships upon which our business is based.
PROTECTION Equitable Life's first priority is to protect the exclusive interests of our policyholders. To that end, we strive for the utmost responsiveness and flexibility as we develop products and services that meet their changing requirements today, and will deliver good value over the long term.
At the same time, we must ensure that Equitable Life keeps growing and remains financially sound. Our comprehensive risk management strategies are a key contributor to the Company's ever-increasing financial strength; they give our policyholders an extra measure of confidence that their interests are safe with Equitable Life.
PERFORMANCE A testimony to the Company's exceptional financial performance, Equitable Life's Minimum Continuing Capital and Surplus Requirement (MCCSR) ratio, at a very strong 222%, is well above the minimum prescribed by the Office of the Superintendent of Financial Institutions Canada (OSFI). The MCCSR ratio is a recognized measure of strength and stability for our industry.
PROGRESS As a mid-sized life insurer, Equitable Life competes well within our industry and serves customers in our target markets as a strong, progressive company. In the past five years alone, our net income and business in force have more than doubled; participating policyholders' equity (also known as surplus) has increased by over 60% and total assets under administration have exceeded $1.7 billion.
At the core of this remarkable growth is our ongoing investment in technology. Equitable Life is large enough to provide a robust infrastructure with innovative technologies that respond to the demands of today's marketplace and drive our steady progress. Yet, as a mid-sized company, we are able to combine this "high-tech" approach with a "high-touch" attitude toward customer service...and that is uniquely Equitable!